Google Analytics
The Controller has incorporated components of Google Analytics into this website (with anonymisation function). Google Analytics is a web analysis service. Web analysis consists in the recording, collection and evaluation of data concerning the conduct of visitors to websites. A web analysis service collects data inter alia concerning the website from which a Data Subject has been referred to a website (so-called referrer), which subpages of the website have been accessed, or how often, and the period of time for which a subpage was viewed. Web analysis is used predominantly in order to optimise a website and in order to carry out cost-benefit analysis of internet advertising.
The operating company of Google Analytics components is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The Controller also uses the add-on “_gat._anonymizeIp” for web analysis through Google Analytics. This add-on enables the IP address of the Data Subject’s internet connection to be abbreviated and anonymised, in the event that our website is accessed from a Member State of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of Google Analytics components is to analyse visitor flows to our website. Google uses the data and information obtained inter alia in order to assess usage of our website, to compile online reports for us presenting activities on our website and to provide additional services related to usage of our website.
Google Analytics saves a cookie on the IT system of the Data Subject. An explanation of what cookies are is provided above. By saving the cookie Google is able to analyse how our website is used. Whenever any individual page of this website operated by the Controller and incorporating a Google Analytics component is visited, the internet browser on the Data Subject's computer system will be automatically instructed by the relevant Google Analytics component to transmit data to Google for the purposes of online analysis. As part of this technical procedure, Google receives Personal Data such as the Data Subject's IP address, which Google uses inter alia in order to establish the origin of users and clicks and thereafter to enable commission payments to be settled.
The cookie also stores personal information, such as for example the time of access, the location from which access occurred and the frequency of visits to our website by the Data Subject. Whenever our website is visited, these Personal Data, including the IP address of the internet connection used by the Data Subject, will be transmitted to Google in the United States of America. These Personal Data are stored by Google in the United States of America. Under certain circumstances, Google provides these data collected by the technical procedure to third parties.
As mentioned above, the Data Subject can prevent cookies from being saved by our website at any time by adjusting the appropriate settings on the internet browser used, and thus object to the storage of cookies on until further notice. Configuring the internet browser used in this manner would also prevent Google from storing a cookie on the Data Subject’s computer system. In addition, a cookie previously saved by Google Analytics can be removed at any time from the internet browser or using other software programs.
In addition, the Data Subject is able to object to and block the collection of the data collected by Google Analytics in relation to the usage of this website as well as the Processing of these data by Google. In order to do so, the Data Subject must download and instal a browser add-on under the following link https://tools.google.com/dlpage/gaoptout . This browser add-on instructs Google Analytics using JavaScript that no data and information concerning website visitors may be transmitted to Google Analytics. The installation of the browser add-on is treated by Google as objection. If the computer system of the Data Subject is erased, formatted or reinstalled at a later stage, the Data Subject must reinstal the browser add-on in order to disable Google Analytics. If the browser add-on is uninstalled or disabled by the Data Subject or by another person whose actions can be imputed to the Data Subject, it is possible to reinstal or reactivate the browser add-on.
You can prevent Google Analytics from recording your data by clicking on the following link. This will set up an opt-out cookie, which will prevent your data from being recorded on future visits to this website: Disable Google Analytics.
Further information along with the current applicable Privacy Policy of Google may be consulted at https://www.google.co.uk/intl/en/policies/privacy/ and at http://www.google.com/analytics/terms/us.html . Google Analytics is explained in greater detail on the following page https://www.google.com/intl/en_uk/analytics/ .